Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines via "algorithmic" search results for targeted keywords.

SEO is an operation performed on search algorithms to find out what users search for.The aim of SEO process is to develop a web-site that contains words that people search for when looking for information such as on your web-site. Search engines classify web-sites by two basic factors:

Unique content with appropriate keywords in the body, and link popularity - the number of quality external links to your web-site. There are many factors that determine your ranking according to search engines such as your web-site architecture, visibility of web-content, underlying code and how natural your site appears to the engines.